Sample Sale Going on Now! Visit our 240 Madison Ave location for gorgeous gowns at discounted prices.
Sample Sale Going on Now! Visit our 240 Madison Ave location for gorgeous gowns at discounted prices.
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La Premiere

US FLAGSHIP BOUTIQUE
240 Madison Ave, New York

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All Our Dresses

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Sample Sale

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All Dresses

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Upcoming Events

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New Arrivals

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Accessories

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Sample Sale

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Newest Bridal Fashions & Curated Selections

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A-Line
Ballgown
Fit & Flare
Sheath
Long Sleeves
Classic
SEE OUR LATEST DRESSES

Sarah

WA REAL BRIDE

ALEY

WA REAL BRIDE

ALL WA REAL BRIDES
WEDDING ATELIER DESIGNERS

OUR DESIGNERS

Alison Webb
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Alon Livne
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Amsale
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Birenzweig
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Dany Tabet
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Estee Couture
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Hayley Paige
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Lazaro
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Luna D'Miel
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Lihi Hod
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Martina Liana
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Netta BenShabu
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Paloma Blanca
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Peter Langer
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Pronovias
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Rosa Clara
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Sareh Nouri
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Suzanne Neville
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Vera Wang x Pronovias
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Meet all our designers
How we work

Wedding Atelier Experience

First Appointment

First Appointment

Your first appointment will generally run about an hour and fifteen minutes during the week and an hour on weekends.

Fittings

Fittings

Your first fitting is generally about 8 weeks before your wedding day.

Special Services

Special Services

We offer a number of special services.
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Size guidelines & possible changes

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