240 Madison Ave. Sample Sale Wedding Dresses - Wedding Atelier NYC - New York City Bridal Boutique

Sample Sale Going on Now! Visit our 240 Madison Ave location for gorgeous gowns at discounted prices.

Sample Sale Going on Now! Visit our 240 Madison Ave location for gorgeous gowns at discounted prices.

Book An Appointment

Wedding Atelier
Off the Rack Wedding Dresses
WA REAL Brides
Events

WA Locations
Call us
Sign in / Register

Book an Appointment
Wedding Atelier
Dresses
- - Wedding Dresses
  - New Arrivals
  - Silhouette
    - A-Line
    - Ballgown
    - Fit & Flare
    - Mermaid
    - Sheath
  - Details
    - Beaded
    - Draping
    - Floral
    - Lace
    - Long Sleeve
  - Looks
    - Boho
    - Classic
    - Corsetry
    - Modern
    - Princess
    - Sexy
  - New Arrivals
  - Sample Sale
  - Shop All Dresses
WA Boutique Locations
- 72 Madison Ave.
- 240 Madison Ave.
Off the Rack Wedding Dresses
- 72 Madison Ave.
- 240 Madison Ave.
Designers
Accessories
Wedding Guests
About
Sale
Blog
Contact
- - Contact Image
  - Contact Us
    - FAQ
  - FAQ
My Account
Wishlist
Book an Appointment

Search for:
0

Wedding Atelier
Off the Rack Wedding Dresses
WA REAL Brides
Events

Search for:

Home » Off the Rack - Wedding Dress Sample Sale » 240 Madison Ave. Sample Sale Wedding Dresses

240 Madison Ave. Sample Sale Wedding Dresses

Search Criteria

Reset all×
A-Line×
Sheath×
Ruffle×

3 products found

Silhouettes

A-Line
Fit & Flare
Mermaid
Slim A-line

Waistline

N/A

Neckline

N/A

Straps/Sleeves

N/A

Details

Beaded
Draping
Lace
Floral
Long Sleeve
Ruffle
Tulle
Embroidery
Back Details
Bling
Corset
Detachable
Bows
Low Back
Keyhole
Embellished Illusion
Texture
Rouching
Pleated
Slit
Tiered/ Layered
Sparkle

Fabrics

N/A

Styles

Princess

Location

N/A

Price Range

N/A

Designer

N/A

Size

10

Sample Sale Designer

Martina Liana

Price

Features

N/A

Reset all×
A-Line×
Sheath×
Ruffle×

Sale!

Martina Liana style:
369

Original price was: $3,750.00.Current price is: $2,450.00.
Sale!

Martina Liana style:
358

Original price was: $3,408.00.Current price is: $2,225.00.

STORE HOURS
by appointment only

WA Outlet & Alterations Studio Hours
(240 Madison Ave. 3rd FL):

Monday – Friday –
Store Hours: 10am – 6pm

Saturday & Sunday –
Sample Sale Appointments ONLY (By requests ONLY)

Sample Sale Appointments Time Slots (Each appointment runs between 45 minutes to 60 minutes)
10:30am – 5:30pm (Last appointment starts at 4:30pm)
10:30am – 11:30am, 11:30am – 12:30pm, Lunch Break 12:30pm – 1:30pm, 1:30pm – 2:30pm, 2:30pm – 3:30pm, 3:30pm – 4:30pm, 4:30pm – 5:30pm.

Tuesday & Wednesday sample sale appointments are NO CHARGE.
Monday, Thursday and Friday sample sale appointments are $35 for each appointment. Appointment fee will be charged at the time appointment is requested online.

Alterations & Fittings Appointments Time Slots (10am – 6pm, last appointment starts at 5pm)
Alterations department appointment slots are different from the regular appointment slots, with most of them start on the hour. Sometimes they will be shorter, other times they might be longer. The appointments might vary based on the needs of the fittings.

Alterations & Fittings department staff will be able to assist you to book the time slot that best suits you. Please CALL our store at 646-638-3263 to work out the schedule for your fittings.

STORE HOURS
by appointment only

MONDAY, FRIDAY & SUNDAY
Store Hours: 10am – 6pm

Appointment Times: 10:30am, 12pm, 2pm, 3:30pm,
5pm-6pm (Sunday ONLY)

TUESDAY, WEDNESDAY, THURSDAY & SATURDAY
Store Hours: 10am – 6:30pm

Appointment Times:
Tuesday – Thursday: 10:30am, 12pm, 2pm,
3:30pm, 5pm
Saturday: 10am, 11:30am, 1:30pm, 3pm, 4:30pm

We are closed on the following Holidays:
Easter Sunday, July 4th, Labor Day (Sunday & Monday), Thanksgiving Day, Christmas Day, New Year’s Day (2-3 Days)

Wedding Atelier, one of the top 50 bridal boutiques in the country, offers hand-selected couture wedding dresses, devoted personal attention, and an in-house team specializing in couture dresses alterations and custom design, all within our two elegant private spaces on Madison Avenue, New York City.

We collaborate with the most celebrated wedding dress designers to transform your vision into a reality that is beautifully and uniquely yours — because every bride, and every dress, deserves exceptional.

Wedding Atelier Locations

Wedding Atelier Flagship Bridal Boutique
72 Madison Ave. 4th Floor,
New York, NY 10016

Wedding Atelier Collection Bridal Boutique & Alterations Studio
240 Madison Ave. 3rd Floor,
New York, NY 10016

Instagram Facebook Pinterest Youtube Tiktok

About Us
Our Process
Our Philosophy
Meet Carrie

About Us
Our Process
Our Philosophy
Meet Carrie

Dresses
Accessories
Off the Rack Wedding Dresses

Dresses
Accessories
Off the Rack Wedding Dresses

Make an Appointment
FAQ
Contact us

Make an Appointment
FAQ
Contact us

t 646-638-3263
e info@weddingatelier.com

Wedding Atelier, one of the top 50 bridal boutiques in the country, offers hand-selected couture wedding dresses, devoted personal attention, and an in-house team specializing in couture dresses alterations and custom design, all within our two elegant private spaces on Madison Avenue, New York City.

We collaborate with the most celebrated wedding dress designers to transform your vision into a reality that is beautifully and uniquely yours — because every bride, and every dress, deserves exceptional.

About Us
Our Process
Our Philosophy
Meet Carrie

About Us
Our Process
Our Philosophy
Meet Carrie

Dresses
Accessories
Off the Rack Wedding Dresses

Dresses
Accessories
Off the Rack Wedding Dresses

Make an Appointment
FAQ
Contact us

Make an Appointment
FAQ
Contact us

Wedding Atelier Locations

Wedding Atelier Flagship Bridal Boutique
72 Madison Ave. 4th Floor,
New York, NY 10016

Wedding Atelier Collection Bridal Boutique & Alterations Studio
240 Madison Ave. 3rd Floor,
New York, NY 10016

e info@weddingatelier.com

Instagram Facebook Pinterest Youtube Tiktok

Book An Appointment >>

Hand-selected couture wedding dresses, devoted personal attention, two intimate boutiques on Madison Avenue.

Top 50 Bridal Boutiques in the USA, est. 2005

Our Boutiques

Wedding Atelier Flagship Bridal Boutique

72 Madison Ave., 4th Floor,
New York, NY 10016

NOMAD DISTRICT NEAR GRAND CENTRAL

Collections $4,500 – $15,000

View Location >>

Wedding Atelier Collection Boutique

240 Madison Ave., 3rd Floor,
New York, NY 10016

midtown manhattan NEAR GRAND CENTRAL

Collections $2,000 – $4,000

View Location >>

Store hours by location

72 Madison AVE.

Mon, Fri & Sat

10:00am – 6:00pm

Tues, Weds & Thurs

10:00am – 6:30pm

Sunday

10:30am – 5:30pm

240 Madison AVE.

Mon, Fri & Sat

10am-6pm

Tues, Weds & Thurs

10am-6.30pm

Sunday

10:30am – 5:30pm

Quick Links

Wedding Dresses

in-house alterations

dry clean & preserve

646-638-3263
info@weddingatelier.com

Instagram Facebook Pinterest Youtube Tiktok

© 2026 Wedding Atelier | All rights reserved

Size guidelines & possible changes

Shopping Cart (0)

Cart

Book an Appointment
Wedding Atelier
Dresses
- Wedding Dresses
- New Arrivals
- Silhouette
  - A-Line
  - Ballgown
  - Fit & Flare
  - Mermaid
  - Sheath
- Details
  - Beaded
  - Draping
  - Floral
  - Lace
  - Long Sleeve
- Looks
  - Boho
  - Classic
  - Corsetry
  - Modern
  - Princess
  - Sexy
- New Arrivals
- Sample Sale
- Shop All Dresses
WA Boutique Locations
- 72 Madison Ave.
- 240 Madison Ave.
Off the Rack Wedding Dresses
- 72 Madison Ave.
- 240 Madison Ave.
Designers
Accessories
Wedding Guests
About
Sale
Blog
Contact
- Contact Image
- Contact Us
  - FAQ
- FAQ
My Account
Wishlist
Book an Appointment

BOOK AN APPOINTMENT

Dresses

Off the Rack

Ready to take home

locations

Accessories

Wedding Guests

Shop All Wedding Dresses

Wedding Atelier Exclusives

Browse by Designers

BROWSE BY SILHOUETTE

BROWSE BY DETAIL

Browse by Looks

Shop All Accessories

Shop all wedding guests dresses

Browse by Designers

Wedding Guests Dresses

Mother of the bride dresses

Wedding Dresses

Wedding Accessories

Wedding Guests

Off the Rack Wedding dresses

Sales

Events

Real Brides

Blog

Locations

About

Contact

Designers

Meet All Designers

Sample Sale Designers

By Location

Wedding Guests

Suzanne Neville

Wedding Dresses

Wedding Dresses

Wedding dresses

off the rack

72 Madison Ave.

240 Madison Ave.

Designers

72 Madison Ave.

240 Madison Ave.

Locations

72 Madison Ave.

240 Madison Ave.

About

The Wedding Atelier Experience

BOOK AN APPOINTMENT

Wedding Dresses

Wedding Accessories

Wedding Guests

Off the Rack Wedding dresses

Designers

Locations

Events

Sales

Real Brides

About

Contact

Blog

Wedding Dresses

Shop All Wedding Dresses

Wedding Atelier Exclusives

Browse by Style

Browse by Details

Wedding Dresses

Wedding dresses

Off the Rack

Ready to take home

locations

off the rack

72 Madison Ave.

240 Madison Ave.

Designers

Meet All Designers

Sample Sale Designers

By Location

Designers

72 Madison Ave.

240 Madison Ave.

Locations

72 Madison Ave.

240 Madison Ave.

About

The Wedding Atelier Experience

We use cookies to ensure that we give you the best experience on our website.