Promotion of the month

Wedding Atelier Unveils US Flagship Boutique for La Premiere Bridal at 240 Madison Avenue

We are thrilled to announce that the newly opened Wedding Atelier Collection, located at 240 Madison Ave, is now the US flagship boutique for La Premiere Bridal!
Through this exciting new partnership, Wedding Atelier Collection brides will gain access to a stunning selection of impeccably designed, highly customizable bridal gowns to capture their unique bridal vision and create the wedding dress of their dreams.
Featuring exclusive styles created specifically for Wedding Atelier Collection, as well as the newest designs from La Premiere’s 2026 season, WA Collection brides will be the first in the world to experience the chic aesthetic and approachable luxury of these bespoke, couture creations.
Ready for a first look at La Premiere x Wedding Atelier Collection? Schedule your bridal appointment today at our 240 Madison Ave. 3rd FL location and get ready to say yes to your perfect wedding dress!

Sample Sale Specials

Spend $4,000 or more

Additional $500 Off
plus get a
FREE Raw Edge Veil

Spend $3,000 or more

Additional $400 Off

Spend $2,000 or more

Additional $300 Off

Wedding Atelier has many gorgeous sample wedding dresses that the designers decided to discontinue due to lack of materials or fabrics. These stunning sample wedding dresses are one of a kind and most of the times only one piece per style.

They are available at both 72 Madison Ave & 240 Madison Ave locations. 72 Madison Ave. holds more recently discontinued gowns, they are generally higher in price. 240 Madison Ave has more vintage looking wedding dresses that are more difficult to find.

Sample sale wedding dresses are viewed and tried on by appointment ONLY. We encourage you to make an appointment on our website as early as possible as these are unique styles and someone else might want to snatch it before you have a chance to see it!

All sample sale wedding dresses are sold off the rack as-is and at prices ranging from 20% to 70% off original retail prices. And they are in bridal sizes ranging from 8 to 14.